Virtual Reality
Why And How to Adopt Augmented Reality in Retail
Augmented Reality (AR) is being implemented in many sectors of modern industry, for its ability to enhance the user experience. According to a recent MarketsandMarkets report, the AR market, which was valued at around $10.7 billion in 2019, is tipped to reach $72.7 billion by 2024. In this blog, we will focus on the opportunities […]
Virtual Reality
Choosing the Tools to Build Your Next VR Application
Virtual reality rapidly evolves from a niche to mainstream technology, conquering domains beyond entertainment and gaming. VR applications have the potential to penetrate many industries, providing extra capabilities for training, testing, simulation or customer service. There is plenty of evidence that this technology is not just another short-lived fad. Nearly a quarter of automotive, media, […]
Virtual Reality
Why Businesses Should Focus on Virtual Reality: Practical Use Cases
Virtual Reality is expanding its business relevance across the variety of industries. Stemming from it, the amount of virtual reality use-cases grows and creates new opportunities for business owners. In December 1993, id Software released Doom. First-person shooters had been released before, but none compared to Doom’s impact – effectively overnight, the industry changed. Everybody […]
Virtual Reality
How Mixed Reality HoloLens User Experience Can Make Life Easier for Retailers
Digital transformation is now among the most rapidly evolving trends. It reshapes almost every aspect of business today, offering new ways to connect with customers, powered by advanced and memorable interactions. While organizations started actively adopting digital innovations, the tech landscape responded immediately, delivering new solutions to meet the emerging demand. Among the latest novelties […]
Virtual Reality
How We Created Back2Pack, Our Holiday VR Game
Last year, with the festive season upon us, we were looking for some fresh ideas for holiday greetings to be shared with our customers. Being passionate about technology and innovation, we wanted to create a new, unexpected season’s greetings experience, not just a simple holiday card. Frankly saying, cards are boring. You can hardly impress […]
Virtual Reality
Back2Pack: Christmas Virtual Reality Game by ELEKS
Quick! Grab two phones, Google Cardboard and let’s save Christmas! You see, Santa and his little helpers have trouble keeping Christmas gifts in their boxes. This is when you take the matter into your own hands (literally) and help him box up all the presents by throwing elves at them. How to play: Go to […]
Virtual Reality
How we Combined 3D, Mobile Web and Virtual Reality to Explore Car Interiors Online
DISCLAIMER: MINI (BMW AG) was not involved and did not endorse ELEKS Ltd. in these experiments. At ELEKS, we constantly master new tools and tricks to do things smarter, faster and more effective. And experiment a lot. Exploration of the virtual reality technology inspired us to combine 3D, mobile web and VR to create a […]